A smarter way to manage carbon
Oliver has proven that sustainability is not a cost to Axis, and it can play a prominent role in influencing revenue. He’s taken the functionality and outputs of the Emitwise platform and applied it across three key areas:
1. Market differentiation
“Having all these insights and reports ready at our fingertips gives us an extra service we pitch to prospective customers,” says Oliver.
Some of the selling points that Emitwise has given Axis are:
On-demand reporting. If a customer urgently needs a specific sustainability report from Axis, they can instantly generate them in the platform.
Granular oversight. Axis can answer extremely specific questions from customers by drilling down into individual emission points.
Mutual targets. If a customer has a reductions target, Axis can set and monitor the same target in-platform to align completely with their goals.
2 Unlocking bigger contracts
The largest companies are most at risk from changing government regulation. Proof of sustainability is a particularly important factor in their procurement process.
Many of these potential customers have specific sustainability rounds in their RFPs to weed out companies that aren’t sophisticated in this space.
“We’ve recently been able to use data and insights from Emitwise in bids for multi-million dollar contracts,” says Oliver. “Without the detail and accuracy it provides, we wouldn’t be able to progress through these sections of the bid.”
3 Gaining internal recognition
This change in the sustainability team’s influence on revenue has changed their role internally at Axis. Thanks to the data and insights they now have, they’re able to talk to stakeholders across the company in the language they best understand.
Sustainability is starting to be viewed as a solution to our operational and supply chain challenges. The C-suite recently came to me with concern over the high price of our utilities and asked if we could find a sustainable alternative that would reduce costs over time. The fact that they’re now linking what we do with ROI is what any sustainability team wants to hear.”